High end designer thats been established for over 60 years.
A fast moving brand that has an unique and individual marketing strategy which has kept the brand known for so many years.
It has a strong identity, the company has a sense of historical conception that is forever growing.
The brand has an affection with their consumer to keep the brand identity flowing.
Weakness:
Dior over the years has had a few different designers since 1946, which has change the brand by adding their distinctive personality and creativity.
The balance of the brand has been up and down in the industry by the choices made by certain designers with a change of couture prices and independent designs.
Dior 1946
Dior 2014
Opportunities:
A big opportunity Dior has recently had was opening an event in Harrods, London last year.
This was a huge promotion for the brand and allowed a variety of audiences to view the quantity and quality of their designs.
Dior as a brand is at the high end of fashion so is wanted worldwide, the label is expected to keep up with all fashion events and their competitors, therefore, the brand exploits are perfected within sales.
Threats:
Dior's huge competitor within Haute Couture fashion is Chanel, the close trademark connection between the two brands is a threat towards the consumer and the fashion industry.
Finding the right model for this film was critical, I wanted to go for the typical European male men with olive skin, dark hair and brown eyes which also is the typical male man for Dior. A tall, masculine man well groomed with dark features.
I have chosen to use Edward Jenner, from the republic of Latvia, Northern Europe who is a similar look alike to Dior Model Alain Delon. Edward my casting model is 24 years old, which is my chosen target market to aim my film towards.
Edward Jenner surprisingly fitted my expectations perfectly, his look really went well with my campaign. Dior has had a range of male models working for the brand more recently Robert Pattinson for Dior Homme Parfum. Pattison is a slightly older at the age of 28, he is well groomed with slight stubble which was more the look I had in mind however my actual model is more European with olive tanned skin rather than a lighter complexion.
Hot Dudes
My model has a similar skin tone and dark hair to model Alain Delon. More to famous male model David Gandy who has modelled for Dolce and Gabanna, Im going to use these inspirational looks to make a more modernised stump to the Eau Sauvage Campaign for Dior.
Dior Male Models have a very classic European hairstyles either Brown or Dark Black Hair. I asked my model to leave his hair as natural as possible with a slight bit of volume at the front, with a groomed beard/stubble. I wanted to show the models bone structure and dark features. This for me exposed a lot of masculinity in the footage the concentration on the overall appearance rather then specific features on the model.
My female model who is feature in the film has long blonde hair, very fair skin with great model hight and brilliant figure
Aimee Gouk falls in love with Edward as he coats his body with this luxurious fragrance
Styling:
Aimee will be shot in a black dress which is very elegant and sophisticated. Black is so in this Autumn/Winter and is liked by most, the dress is basic with no pattern or detail plain and simple. I feel in the campaign less is more, styling the models was been thought about very in depth and I feel it will work together very well.
Make up:
I was inspired by Dior Christmas launch of the 'Golden Winter' so will be using a golden eye effect with a delicate eye lines which will enhance the models eye structure. The model has wonderful eyelashes and crystal blue eyes which will go great in some close up shot that I am to take. I want her face to be very natural and basic I do not want anything heavy I aim to pull the look together by blending and shading with her skin tone. Very stereotypical European look.
Hairstyles:
The models hair is long so Im hoping to keep it very natural, straight with a slight wave at the bottom once again being very simple however I want the look to be stylish and elegant.
