DIOR
On the 16th December 1946 Christian Dior was founded as a fashion house, located in Avenue Montaigne, Paris.
Paris 1947 "Christian Diors Fashion House"
His first collection was shown in 1947. During the World War fashion became subtle and boring however, post world war Dior established a look which was really about opulence. All women wanted Dior's clothing, he became famous by making women look fabulous by accentuating their femininity.
Feburary 12th, 1947 Diorable Style is Born
"In 1947, my first collection was successful beyond my wildest dreams"- Christian Dior
World famous stars such as Rita Hayworth, Princess Margaret Fonteyn, Daphne Guinness and Ava Gardner wore his designs which raised the Dior profile significantly. This new look was the total opposite to the fashion in the previous years he design clothing for women to nip in the waist and full skirts that dropped to their ankles.
Christian Dior with Rita Hayworth
Christian Dior with Ava Gardner
Dior built a fashion empire, establishing the Dior ready-to-wear house which was located in 5th Avenue and 57th Street in New York City 1948. Dior parfums (Miss Dior) launched the following year in 1949 he expanded from couture into luxury ready to wear.
He licensed Dior with accessories such as gloves, fur, stockings, ties and perfume. Dior had such a profound impact on fashion in such a short career, in just a decade he managed to create a legend and a legacy that is still around today.
Christian Dior introduced an ultra-feminine silhouette which would change the global fashion revolution forever, improve Paris as the hight of haute couture. This is how the legendary empire of Dior was launched.
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