My Dior App allows the public to interact with the Brand. The customer being apart of the app allows them to receive a special treatment from Dior. The App focuses on Clothing, Fragrance and Beauty it is aimed at both men and women. The app download will focus exclusively on Eau Sauvage which is available by scanning the barcode on software such as Ipads, Iphone or smartphones the app barcode is advertised in the exclusive magazines, and social network. Once the consumer has scanned their barcode they will be elegible to a discount of the current Eau Sauvage Parfum also with the unique code EA5U, which you will find in many fashion magazines you are able to receive a special treatment from the brand which will indulge the public to find out what it could be. This is were women can treat their loved ones for Christmas. Everyone are using their phones in their daily life so why not release an App which allows fans and consumers to be the first to find out about:
Fashion shows
Discounts and promos
New collections
Tickets to events
Beauty launches
Fragrance Campaigns
Win limited prices.
Browsing and Shopping in the comfort of you're own home choosing between a range of products and services. Quick and easy purchasing which is delivered straight to customers door. The more time you spend on the app the more samples and freebies you are entailed too.
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