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Monday 1 December 2014

Storyboard

Monday 1 December 2014

My storyboard follows my ideas in relaunching the 'Eau Sauvage' campaign. I have research in depth many campaigns and images to produce a visual still of the pieces I plan to put together to produce a film. 






My idea is coming together fairly well, I aim to find myself an attractive male model preferably Northern European the Dior male look- olive skin, dark hair, dark eyes, good complexion and reasonable tall age between 21-30. I would like to set most of my film into one basic room where I can really feature a love story. I want the audience to follow the story, by this I will on shoot the models rather then the location. The shots are against a white wall and a bedroom scene whilst shooting this scene I will have to be aware of the of Global Advertisement whilst shooting a nudity scene in my campaign I have taken it into consideration and I feel my campaign does not breach these law therefore I feel my advert could go worldwide. 

The campaign will begin with the brand graphics 'Dior', which will then lead into the narrative - were a couple fall in love with each other which has happened by the smell of the fragrance, the female was attracted to the male by his scent.


I aim to look at current Dior Homme Winter/Autumn Collection for the outfit choices and changes. Taking on board the current in season designs and what colour schemes I will chose in my campaign. I will also have to consider relating my campaign to Valentines when I will be launching the event.

I will use premier pro to edit my film, using dissolve effects to help the film run smoothly however nearer to end I will you use fast cutting shots to make the shots more dramatic.  I want the shots to fit a piece of music well so I have chosen: Birdy - People help the people Instrumental

 opening cut at 0.35 secs in



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