Who have been the head designers at Dior?
RAF SIMONS 2012- PRESENT
Raf Simons was named fashion director of Dior in March 2012. He took over from the bad name Bill Gaytton had left it with a made a huge turnover for Dior. Raf has had a huge success working for Dior and has inspired many. He intentionally wanted to bring back the 1950's feel when Christian Dior designed his A line silhouette look. His desire was exposed in Autumn-Winter 2012 were he master this look in his first collection. He now aims to go back to the 90's were he felt emotion within fashion, now he feels like modern fashion has lost its emotion and intends to bring emotion back within his designs. His impact will have a huge affect in fashion, with his admiration to bring back traditional values.
BILL GAYTTON 2011-2012
Bill Gaytton took over Dior in February 2011, he holds the shortest record for head director of Dior, having held this position for only a year. Throughout Gaytton time at Dior he received bad press for his design and collections for the couture brand. Diors luxury name was being tarnished therefore Dior as a company decided to assign a new director. The company was left to be picked back up and find a strong authority but who was going to take on this job.
JOHN GALLIANO 1997-2011
John Galliano was chosen to become Dior new fashion director in 1997 he was compared to Dior whilst previously working with editor and chief of American Vogue, Anna Wintour. He had a innovative mind his love for theatre and femininity became the focus of his designs. Galliano ball gowns exhibition in Moscow, 2011 was a huge success. He influenced so many designer and has left a trademark in Dior fashion.'My role is to seduce', throughout his 14 years at Dior, to this day Galliano has been one on the most important designers at Dior.
GIANFRANCO FERRE 1989-1997,
Gianfrano Ferre took over from Marc Bohan in 1989, his Italian background influence his creative ideas taking over Dior. He used the same romantic, feminism and modernity that symbolised Dior in his designed collection. He also created a ready-to-wear which created a gap from couture fashion, his suits and dresses were incredible detailed with strong similarities to Dior styles. He received an De d'Or award also known as the golden thimble award in 1989 for his first Dior haute couture collect, having also won the Occhio d'Oro award six times for the best Italian designer. Dior had found itself something special.
MARC BOHAN 1960-1989
Marc Bohan started working for Dior's London line in 1958, however was later on promoted in 1960 to replace Yves Saint Laurent to become director of Dior. He defined a new era and new silhouette for Dior known as the 'slim look' he inspiration was back in the 1920's moving away from contemporary fashion choosing more of a graceful version of Dior's iconic shape. During Bohans 29 years working for Dior he increased the target market by design Dior fragrances in 1963 Diorling parfum for women was launched followed by, Eau Savage men's fragrance in 1966, Diorella womens fragrance in 1972, Dioressence perfume in 1979 and Jules in 1980. During Bohan time at Dior a exhibition was announce in The Paris Fashion Museum in anniversary of Dior's first collection.
YVES SAINT LAURENT 1957-1960,
Yves Saint Laurent took over Dior after the death of the founder Christian Dior which was announce in august 1957. Saint Laurent kept the fashion house running he had a high expectation to keep up with, after Dior had died his legacy still remained within the couture brand and his designs were to go on. However his first spring collection in 1958, was seen as subtle version of Dior's new look, he designed dresses with narrow shoulder lines which were also flared gently at the bottom. Later that year his his second collection of designs featuring hobble skirts and beatnik did not have the same response as his first collection.In 1960 Yves Saint Laurent was forced to leave Dior to serve in the French army during Algerian War of Independence.
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