The powerful advertising and branding strategies show the designs characteristics and strengths within the fashion market. Dior is marketed world wide for its luxury brand name and image also supporting other young designers and fashion artist boost its representation.
The brands main competitors are:
.PRADA milano (Quality, creativity and exclusiveness)
.GIORGIO ARMANI (modern and stylish)
Dior's produce for its brand market is womens clothing, mens clothing, cosmetics, fragrance, skincare, make up and jewellery can range for anything from its thousands to hundreds of pounds. Its distributers currently have 235 boutiques worldwide, fashion clothing is only sold in Dior stores (retailers carry only licensed products), its has also expanded to the 165 DFS outlets.
Dior Store on Sloanne Street, Chelsea London
Dior Store on Conduit Street, Oxford Circus London
Dior Store on Avenue Montaigne 30 Paris, France.
Dior Store on Montenapoleone Street Milan, Italy
Dior Store on 57th Street in New York City, USA.
The brand communication with the fashion market through adverts, online, exhibitions, events, direct marketing, personal selling and customer relationship management.
Dior has been one of the first couture brands to launch a social media marketing campaign to introduce Fall collection. This media stump is aware of Facebook and Youtube as well as Television to develop a new advertising platform to create a soon-to-be audience.
'The Secret Garden I & II' are set inside the Chateau De Versailles which is portrayed in an dreamlike way.
Dior Secret Garden - Versaille
Dior Secret Garden II - Versaille
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