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Monday 1 December 2014

Campaign Research - Eau Sauvage

Monday 1 December 2014
My Dior campaign for Eau Sauvage, is a relaunched of the classic fragrance. Whilst fragrances come in and out of session Eau Sauvage is 45 years old. The scent is very chic with a strong smell of citrus, woody and amber. Eau Sauvage is the oldest male fragrance of Christian Diors, the perfume is aimed at a 'mans man' very masculine and sophisticated. A mysterious and sensual myrrh
that is combined with a virile potency of Haitian Vetiver.



A great perfume is one thing, but rare design of the bottle gives the fragrance support in presenting and marketing the bottle. The bottle was designed by Pierre Camin, who at that time created many of the bottles for perfumers. Its chic  cap emobossed with a pattern of overlapping scales certainly adds a Eau Sauvage masculine appeal.




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