Competitors

Current Fragrance Market


Paco Rabanne 1 Million 

"Creativity is not about seduction, it's about shocking. I try to create powerful moments because emotions speak only the truth."

Paco Rabanne created 1 Million for men in August 2008 as a flamboyant and defined by excess fragrances. It is a very supreme masculine scent which is very unique. The smell is strong and has a ora to it you can smell this delicious scent from a mile away and can still recognise it. 1 Million is a seductive blend featuring blood mandarin, amber and a sensual leather accord, the smell is very intense, deep and headier mixes of blond leather, pepper, saffron and sandalwood. The bottle is very luxurious with a gold body and diamond crown this connotes that the brand image is aiming to portray a richness, wealth, strength and decoration.

Dolce and Gabanna The One for Men

" A classic men's fragrance that would last for years and be the type of scent that women adore".

Dolce and Gabanna The One for women was such a great selling fragrance that they launched Dolce and Gabanna for Men in March 2008, has a perfect reflection of the ideal Dolce&Gabanna Man, charismatic, seductive, elegant and sophisticated. The fragrance has a spicy oriental scent, that are both classic and modernised. The smell is vibrant and engaging, a fresh scent that looms around a room it is a concentrated  elegant and sensual touch with bright, fresh top notes, a spicy and warm heart and refined masculinity. The bottle features clean, geometric lines a classic design with a silver beck crowned by a sophisticated rectangular brushed brown metal. The advert 'Sweet Dreams' is shared by both 'The One' fragrances for men and women.

Dior Homme

"Dance as if no one's watching, love as if it's all you know"

Dior Homme by Christian Dior is a woody floral musk fragrance for men. The fragrance was launched in 2005 by Tsutomu Kiyama, the smell is defined by its lavender, iris, ambretta also known as musk mallow and pear edge with a slight touch of vetiver and virginia cedar. The masculine Iris and sexy signature enhanced the masculine and rare sophistication. Dior Homme is worn like a sleek and elegantly modern suit, leaving behind the immediately recognisable woody and spicy trail of elegance.

THE DIOR HOMME MAN

"The Dior man reflects his time. His fragrance is timeless, unchanged, for he has worn it well and will do so still. More than a fragrance, Dior Homme has become an identity. New images now embody it: those of a man who is wild and free, sexy and determined. Its masculine floral notes and complex luminosity initially gained the admiration of those seeking uniqueness. Then, its revolutionary trail conquered and seduced many more in its wake. Once the surprise had passed, the strength of its construction remained." The typical demographic for this fragrance is: A male, aged 25 - 40, middle class who is successful and confident.