My Film

The new face of my campaign is masculine and strong. The connotations of my film is the attraction of the what the man has for the fragrance, this is because the scent however holds a strong presents in the market

My film is the new relaunch of Eau Sauvage by Christian Dior the film open with a head shot of the new face 'Edward Jenner' be look into the camera with a sophisticated look. You can instantly tell he will well groomed and he indicates wealth,  his luxurious life stlye means he gets mostly whatever he desire therefore ironically I added a finger click to make the film or fun and a bit edge. He sprays himself with the fragrance which leads him to this beauty women who falls in love with his scent and ora. The heritage of the perfume gave me an idea of long lasting love, the product has been loved by many, as well as the love stories that they share. 

The music gets more upbeat when he meets this women as if it a heart beat of excitement and emotion. The imagery looked very masculine and sophisticated he smiles at the women and feeling of happiness and joy.

                                      

The story leads on to the couple spending time together, they are so devoted to one another just like many consumers and devoted to the product 'The love of my life'. The gorgeous crystal blue eyed  female looks him in the eye and that one look takes his breath away, the product is what a man want however he has got all he needs.

The couple spend some intimate time together, the scent being a piece of magic were this female cant take her eyes off him. She is so engrossed in his essence she cant bare to be apart from him.