AWAKENING TECH
Awakening touch are trends that are constantly developing, people are now stirring away from it. Everyday moves we make, we are being watched, you become disconnection from humanity is being watched
'Rabbit Hole' effect you are being strung towards something emotional, your mind get the better of you its a got to experience feeling.
Giving a smooth experience for customer, a rabbit hole experience were they are falling into a fantasy. This is a vision of the future to enhance the customer experience. The world of date and technology had become apart of us, its focused more on the friendliness and humanity.
Awakening tech is taking attributes such as a social networking experience new apps one in particular called Modiface 'beautiful me' takes pictures from your Facebook downloads them on the app to assess your skin tone and recommends skin produces and colouring advise about your skin tone. This app is working with a third party of wellbeing and goodness which is all about the customer experience.
These resources and brands are involved more in learning about how consumer interact with them online by using their sources and uploading information.
Certain tools can be monitored on how people are reacting to what them. Modernization of awakening tech show discussions of avatars were people can try on clothes and help shop, these technical and digital experiences and becoming more erratic.
For example the Ocular rift is a 3D head piece adding additional senses and giving an experience of a surreal event or activity.
The Sharded Awareness
Trend Forecasting
The shared situation awareness is a professional context and observational research. It consist of the themes and ideas of opinion formers - fashion does not feed fashion, it is looking outside of fashion society, ethical and trademarking which feeds more to the audience. 
Trend Forecasting is the market position within a brand and its ability to recognise a pattern in a fluid situation using its information to anticipate what might happen.
The fashion industry is forever moving, most fashion brands have a short lifespan, for example new looks 'Chipsta' the chav and the hipster integrated together the beard on men has gone its no longer in date.
In the early 1920s and 1960's the hairstyle 'bob' was a big thing it gives a definition of periods, now fashion is seasons its very fast past and fluent you have to take a snapshot of the moment.
- Film, Music, Exhibits, Culture, Locations, Attractions and understanding are in important in such a fast moving industry
- Observing the raw data- galleries, windows, clusters, observation and experiences
- Which spots a pattern for hypothesis links, materials, aspects, faces, ideology and beliefs the way a brand unfolds itself what is expected.
- You test this hypothesis show it works for many scenarios, it ties in with the moment .
Ford & Trafalgars
Ford
- Easily accessible will be bought by many
- Fits in the moment something that will appear very important Something that is sold quickly.
Trafalgar -
- Slow fashion
- Idea evolves slowly over a period
- Something that is touched on time and time again
- A theme that is revisited by the designer
Vivienna Westwood has a strong british essence within her work
Galliano moved to Margeila
Bubble Up and Trickle Down
Bubble Up
- Trends emerge from the street that enter fashion and work their way up
- Mainstream thought - fruits (photograph kids) haragucoo
- Saint Laurent in Dior 1960’s observed carnaby street- collection crocodile boots, capes, (beat knit look)
- Camden market second hand vintage
Trickle Down
- Catwalk designer put onto a accessible market
- Made it to the high street where designers and being put into economy fast fashion
- Influenced from a high end market for a fast fashion market level
Tom Ford Collection 2014
Topshop Unique Collection 2014
Rihanna Collection for River Island
The Polarity Paradox is a copying structure for recession consumers having an obsession for everything, hence the new services that are available for example, Netflix are enabling people to watch box sets of programmes in one sitting, this is more accessible for people with 9-5 work lifestyle.
Normally these programmes are shown once a week therefore people are able to watch it at the own leisure and continue to do other things. People are adapting to extreme diets, work patterns and products a big devotion in their lives.
Made in Chelsea Reality TV show on catch up Channel 4
Knowing the difference between dark and light, luxury and frugality brands are becoming aware of the extreme states, the public attitudes are increasingly changing so rapidly at the pace of information that industries and business are having to change and create memorable experiences for the consumers.
The public opinion swings with the wind. We are living in an era where everything is categorised by polarity paradox, its marks a shift in how we form and then re-form opinions.
"This polarisation is a tendency that we have observed for a longer timespan, which is gaining relevance not only towards our consumption patterns but significantly in political opinions,’ says Dr Stephan Sigrist, head of Zurich".
Its an identity hidden behind a screen, these personality are being expressed through social media is why is called the 'sharded self' however are they truly being themselves?
A lot of people hidden behind a screen can come across confident, cocky and opinionated however could be extremely shy in person, the balance between your online and offline lives.
The show 'Catfish' is all about the hidden identity, pretending something you are not making a fake account on Facebook and Twitter making people believe this is a real person who looks and acts they way they come across online.
People pursue a life over these network sites to create a fan base, to collect followers acting out a life to entertain others and if you don't receive these followers or likes you become disconnected.
This can course issues with alienation, were negative comments can come along or being ignored by followers which may lead to social anxiety. The sharded self is somebody not being their true self!
The flat age society are consumers over the age of 50, they are a market of both men and women who refuse to age. Also known as the blooming group, managing a process of not ageing traditionally both parents and grandparents.
They are looking for something exciting and active to do, more old people are coming out into the lime light and featuring in ad campaigns like The Row collection by the Olsen sisters.
Over 70% people in the USA sign up to social networking once everyday therefore making technology easier for them to use helping them to engage online- where certain brands have already started to make things easier online helping facilitate to the older generation.
Typing, seeing and hearing is a universal design helping to create something that is accessible for every generation, the aim to not make any formation feel left out or different.
The flat age society are taking there health very serious to keep them feeling healthier and looking better at least 20% of the fresh & organic food market is consumed by the flat age, they keep their portions small to keep the weight under control.
OAP's savings are 45% of the luxury brand market worldwide. You see the older generation embracing their youth, wanting to take luxury travel experience, having fun, staying young they are looking for adventure and excitement.
Lanvin
Its time we start celebrating this generation, it is important that people are remembered we are all young at heart.
THE POLARITY PARADOX
The Polarity Paradox is a copying structure for recession consumers having an obsession for everything, hence the new services that are available for example, Netflix are enabling people to watch box sets of programmes in one sitting, this is more accessible for people with 9-5 work lifestyle.
Normally these programmes are shown once a week therefore people are able to watch it at the own leisure and continue to do other things. People are adapting to extreme diets, work patterns and products a big devotion in their lives.
Knowing the difference between dark and light, luxury and frugality brands are becoming aware of the extreme states, the public attitudes are increasingly changing so rapidly at the pace of information that industries and business are having to change and create memorable experiences for the consumers.
The public opinion swings with the wind. We are living in an era where everything is categorised by polarity paradox, its marks a shift in how we form and then re-form opinions.
THE SHARDED SELF
Everywhere you turn there is new technology and new subscriptions all over the social media. It is a way of interacting, making choices and expressing your opinion.Its an identity hidden behind a screen, these personality are being expressed through social media is why is called the 'sharded self' however are they truly being themselves?
The show 'Catfish' is all about the hidden identity, pretending something you are not making a fake account on Facebook and Twitter making people believe this is a real person who looks and acts they way they come across online.
People pursue a life over these network sites to create a fan base, to collect followers acting out a life to entertain others and if you don't receive these followers or likes you become disconnected.
This can course issues with alienation, were negative comments can come along or being ignored by followers which may lead to social anxiety. The sharded self is somebody not being their true self!
- Elasticated Personas – where we are happy to stretch the truth and ways of presenting ourselves without believing that we are cheating on others
- Continuous Partial Living – where we live multiple lives and personalities offline in a way that is increasingly vicarious and peripatetic
- Pindividualism – where we are what we pin
- The Mr Benn Effect – where we swap uniforms, tribes and key behavioural patterns to maximise our value, or increase our high social net worth (HSNW)
- Troll Marketing – where brands are taking the masked abuse learned from the internet and turning it into potent campaigns
THE FLAT AGE SOCITEY
"Your as young as you feel"
The flat age society are consumers over the age of 50, they are a market of both men and women who refuse to age. Also known as the blooming group, managing a process of not ageing traditionally both parents and grandparents.
They are looking for something exciting and active to do, more old people are coming out into the lime light and featuring in ad campaigns like The Row collection by the Olsen sisters.
The Row's striking 65 year old model
Mary Kate and Ashley Olsen
Over 70% people in the USA sign up to social networking once everyday therefore making technology easier for them to use helping them to engage online- where certain brands have already started to make things easier online helping facilitate to the older generation.
Fabulous Carmen Dell'Orefice 81 year old Model
Typing, seeing and hearing is a universal design helping to create something that is accessible for every generation, the aim to not make any formation feel left out or different.
The flat age society are taking there health very serious to keep them feeling healthier and looking better at least 20% of the fresh & organic food market is consumed by the flat age, they keep their portions small to keep the weight under control.
OAP's savings are 45% of the luxury brand market worldwide. You see the older generation embracing their youth, wanting to take luxury travel experience, having fun, staying young they are looking for adventure and excitement.
Lanvin
Modelling at the age of 82
Jacquie Tajah Murdock
Its time we start celebrating this generation, it is important that people are remembered we are all young at heart.
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