Dior The Brand

What is Dior?

Dior is a couture brand named after the designer and founder, Christian Dior. Dior was a french couturier who was well known for his fashion house which is often referred to as just Dior. One of the most prestigious names in both fashion and beauty, Dior is known around the world as a brand that doesn't follow trends, but sets them. 

Fragrance and Beauty:

Since the first couture collection launch in 1947, this French couture and beauty house has been name compatible with style and luxury. Dior extends way beyond the world of ladies couture, it skincare and fragrance lines are maintaining the brands cultured reputation. 

Dior fragrance and beauty had a turn over of £3.6 billion, a 17% increase and selective retailers £7.9 billion:
. Fragrance 48%
. Make-up 35%
. Skincare 17%
These figures show that there is a huge amount of fashion conscious target market, who have an expectation from these products and desire beauty. 

Clothing:


Its brands identity is known for its black, white and grey colours, its use of high-ends fabric such as silk, worsted wool and gorgeous embroidery.

           Christian Dior Autumn/Winter Collection 2014


The logo is a identification method of the designer, its marketed at 25+ with high tastes, highly educated with a relatively good financial income.

The brands image (mission statement) is elegance, romantic, classy, trendy, feminine, red carpet and luxury which positions itself in the market between classic and traditional.