Billboard Poster and Magazine Dis

Billboard:

 I produced a Billboard/Poster for one of my Touchpoint, this sort of advertising is seen by more than just the consumer or audience its been by everyone in the streets, cities or towns. The billboard is essential to create a excitement about the campaign which is publicised by the new face of 'Eau Sauvage' this will attract consumers to see what the product is all about and what the story is behind the poster. Its a very catchy visual a masculine man with his shirt unbuttoned, story face shows that this advert is not messing around it means business.

MAGAZINE:

I also chose as well as a Billboard to create a Magazine PR image, which will be published on the back on a magazine two page spread. I have chosen to put the font across the visual to portray a real brand image and strong logo which reflects to the fragrance. The fragrance is in the top hand corner so the reader understands what the product it thats being relaunch. The new face of 'Eau Sauvage' covers the back of the A4 spread Edward Jenner - which will be a really good reinforcement for the brands marketing strategies. It is also very eye catching anyone looking at this image would definitely look twice, the strong ora and present that is portrayed from the image women will go wild at the new look and men will want to feel like the model who is posing on the back cover. The image illustrate sensuality its a very admiring piece of imagery that suggest the product is citrusy, spicey and full of energy.