TOUCHPOINTS:
- Viral Advert/Film
- Posters/Billboards
- Magazines/Public Relations
- Events/Appearance
- Online/Network
SOCIAL MEDIA
Promotion Platforms
The Market, Covent Garden, London WC2E 8RA
Dior has opened a Dior Beauty Boutique in the Market Building in Covent Garden. It is a popular location for many London locators and visitors, the store has a variety of ready to wear beauty range. The boutique offers skin products, make up collections, limited produce, extraordinary events opportunities and great services.
Another touch point I have in mind could be creating a pop up store for Dior Men with the main store advertisement to based on Eau Sauvage collection adding, shaving equipments, toilettes and hair products creating an opportunity for Dior for men to expand.
Promotion Platforms
- App
DIOR NETWORK EVENTS:
- Events
- Exhibitions
- Catwalk
- Showrooms
- Dior Collaboration
- Show Release
Miss Dior Exhibition
Christian Dior 'the fragrance of love' MISS DIOR exhibition has been held in France which highlights the fragrance timeless yet modern character of today. A reinforced collaboration between designers and artist. The bottle is surrounded by Flowers and beautiful design which will interest the buyers as it blends into a delightful piece of artwork that is visually attractive to look at.
This is an idea I have in mind for one of my touch points for republishing Eau Sauvage as a window display which will appeal to its consumers. The fragrance in the window display surrounded by a set design to make the product stand out.
Dior Covent Garden
Pop up store
The Market, Covent Garden, London WC2E 8RA
Dior has opened a Dior Beauty Boutique in the Market Building in Covent Garden. It is a popular location for many London locators and visitors, the store has a variety of ready to wear beauty range. The boutique offers skin products, make up collections, limited produce, extraordinary events opportunities and great services.
Another touch point I have in mind could be creating a pop up store for Dior Men with the main store advertisement to based on Eau Sauvage collection adding, shaving equipments, toilettes and hair products creating an opportunity for Dior for men to expand.
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